Any talent joining Looks Agency agrees to abide by these Terms and Conditions and accept that they may be updated from time-to-time.

Looks shall make reasonable endeavours to obtain assignments suitable for the talent represented by the Agency although being place on the books does not guarantee regular work and the artistes are all self-employed and responsible for their own tax and NI payments.

Any campaigns booked through the Agency need to be completed through the Agency and this includes any extra usages that may arise.

Talent gives consent for Looks Agency to negotiate and agree on their behalf, any extra usages which may arise following any jobs secured even if this agreement has been terminated.

In consideration for the provision of its Services, Looks Agency shall receive a percentage of the total fee due from each job and is set according to the booking fee and this varies from 20% to 33.33%.

Looks will invoice the Client on the artiste’s behalf for work performed and expects to receive payment 30 days after the campaign has been completed. Looks Agency shall not be liable to the talent for any late payments by the client.

Overseas assignments may carry variations in fees due and Looks Agency will notify the talent of the fee as accurately as possible but there may be fluctuations due to currency conversion and bank charges which are not known until the time of payment. If necessary, Looks will be entitled to deduct further fees to cover VAT liabilities for EC clients, bank charges and/or administration costs.

Further information referring to the contract between the talent and Looks is also available on documentation sent to each artiste who have been confirmed as being represented by Looks Agency.

If you would like to contact us please use the email address info@lookslondon.com.


All clients should read this carefully before making a booking.

As required by Department of Employment regulations the Looks booking form containing the terms of the booking must be signed and returned by the client.


Permitted use
In general booking fees cover the right to use one image for one year from the date of booking in the UK only for the initial Permitted use.

Daily / Hourly Rate
Booking fees are charged by the day or by the hour. Equity contracts excluded, the day booking is for an 8 hour period. Unless otherwise agreed the minimum booking is for 2 hours.

Overtime rates apply before 9am, after 6pm and on all bookings over 8 hours.
The overtime rate is 1 and a half times the hourly rate between 18.00 and 24.00 hours.
A special rate is negotiated for night work between 24.00 and 9.00 hours.
Work on Saturdays is at 1and a half times the normal rate.
Work on Sundays and Bank Holidays is double the normal rate.

Travel will be charged at half the hourly rate. This applies to travel outside a 5 mile radius of Hyde Park Corner ( i.e. Chiswick in the west, Golders Green and Highgate Village in the north, Mile End in the east, Streatham Hill and Tooting Bec in the south).

Fees for fittings are charged at half the hourly rate with a minimum rate of £50 per hour.

Location Bookings
If a model on location is prevented from returning to London to work, half the daily fee is to be paid. (N.B. when a location booking is made the client must provide information about transport both to and from the location).

Additional Fees
To be agreed at the time of booking

Usage – It is the clients responsibility to notify the agent and negotiate additional fees for any usage which may be required or anticipated subsequent to the time of booking.

Territory- It is the clients responsibility to notify the agent and negotiate additional fees for any territory which may be required or anticipated subsequent to the time of booking.

Agency Fees
All bookings except Equity Contract TV commercials: the agency charges a supplement of 20% on all hourly, daily and usage fees. Both agency and model fees will be invoiced by the agency. Unless otherwise agreed at the time of the booking the model disbursement is included at 66.66% and the agents fee at 33.33% of the invoice total.

Looks Agency charges a fee to the Client for the services to be supplied by the artiste (worker).
The agency will invoice both agency and artiste’s fees.
Unless otherwise agreed at the time of the booking the talent disbursement is included in the invoice total.

VAT and any agreed expenses will be added where appropriate. Equity Contract TV commercials: the fee negotiated by the agency is the artistes fee from which agency commission of 20% will be deducted from the invoice total. VAT and any agreed expenses will be added where appropriate.

Payment Terms
On all invoices payment is required within 30 days of the date of the invoice. In all cases the person booking the model will be invoiced and solely responsible for payment, unless otherwise agreed at the time of booking. All fees are for the right to use pictures and once agreed, are payable whether or not the use is appropriated.

Conflicting Work
It is the clients responsibility to check with the artiste whether conflicting work has been done prior to booking.

Provisional Bookings
Provisional bookings will be automatically cancelled if they are not confirmed within 24 hours of the proposed booking, or if a definite booking is offered and the provisional cannot be confirmed.

If a booking is cancelled within 1 working day of the starting time the full fee will be charged unless the same model is re-booked within 24 hours in which case half the fee is charged. If a booking is cancelled outside the 1 day period but within 2 working days of the starting time then half the fee is charged. Saturdays Sundays and Bank Holidays are excluded from these calculations. This is a reciprocal arrangement between model and client. However if a booking is cancelled due to illness or some other reason beyond the models’ or agency control, the model shall not be liable for cancellation charges.

Weather Permitting Bookings
At the first cancellation, a half fee is charged unless the client fails to cancel in time to prevent the model’s attendance, when the full fee is payable. At the second cancellation the full fee is charged.

Clients are responsible for model’s meals on all bookings.

Test and Experimental Photography
A photographer is not entitled to use test and experimental photographs for commercial purposes unless specific arrangements have been made before the photographic session.

The photographer is not entitled to use any of the images he takes for any usage beyond that agreed. The photographer to this extent agrees to restrict use of his copyright and, if the model agency client is not a photographer, the client is to draw these terms and conditions to the attention of the photographer and obtain his agreement to them before the shoot commences.

Any cause for complaint should be reported to Looks when it arises. Complaints cannot be considered in retrospect.

Please Note
All fees are only to be negotiated with Looks.

Whilst every endeavour is made to provide a satisfactory and efficient service to our clients we cannot be held responsible for a model’s conduct on an assignment.

We reserve the right to negotiate within the structure of these terms and conditions.

It is the client’s responsibility to arrange insurance if indemnity is required against a model’s inability to attend through sickness or unforeseen circumstances.

Measurements are correct at time of going to press. We cannot be held responsible for any subsequent changes and so details must be checked before making a booking.


Last updated October 2022